I love talking about scaling issues. I’ve seen a lot of brown organic matter hit the rotary air oscillator when companies or websites try to scale up — twitter is one of the more interesting cases because of the small/rapid nature of their transactions, the huge joins that need to happen at the database level, and the lack of architectural thought that went into the service in the beginning thanks to the “Web 2.0″ need to throw it at a wall and see what sticks.
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